Breakfast is about to get a little bit sweeter thanks to General Mills' latest cereal creations: Hershey's Cookies 'n Creme Fillows and Pillsbury Cinnamon Roll Fillows. Bursting with a sweet creme center, these new cereals may just be the most decadent breakfast options yet.
According to eagle-eyed shoppers, Hershey's Cookies 'n Creme and Pillsbury Cinnamon Roll Fillows cereals began to hit store shelves on May 17th with select stores selling family-sized boxes. The Pillsbury Cinnamon Roll Fillows are cinnamon roll-flavored and touted as the "only cereal to deliver a crunchy shell with a burst o creme filling in every bite." On the other hand, the Hershey's Cookies 'n Creme Fillows cereal has a crispy chocolate exterior and the same creme-filled center.
If you haven't seen the new cereals at your local grocery store, General Mills says the tasty breakfast treats will be available nationwide as of this fall.
Image Credit: <i> @thejunkfoodaisle.</i>
What's Driving This Trend
- Decadent Cereal
- Opportunity for creating indulgent and luxurious breakfast cereals with unique flavor combinations and creme-filled centers.
- Cereal Innovation
- Potential for developing new cereal products that go beyond traditional flavors and textures, incorporating elements from popular desserts and snacks.
- Limited Edition Cereals
- Growing trend of releasing special edition cereals with collaborations between popular brands, offering consumers novel and exciting breakfast options.
Who This Affects Most
- Food and Beverage
- Disruptive innovation opportunities in the cereal industry to create new, unique products that cater to consumers' desire for indulgent breakfast options.
- Snack Foods
- Opportunity for snack food companies to expand into the breakfast category by creating cereal products that mimic the flavors and experiences of popular snacks.
- Grocery Retail
- Opportunity for grocery retailers to capitalize on the limited edition cereal trend by stocking unique and exclusive cereal products to attract customers and drive sales.
