The LA Lakers recently agreed to a sponsorship deal with Cincoro Tequila, and the deal dictates that the Tequila company will get signage inside the team's stadium. The deal also dictates that a number of hospitality events will take place through the year.
Cincoro Tequila was founded in September by a number of NBA team owners, including Jeanie Buss who owns the LA Lakers. Other company founders include Wes Edens, owner of the Milwaukee Bucks, and Michael Jordan.
Tim Harris, The president of business operations for the LA Lakers, spoke about the sponsorship deal, “This is a great opportunity for the organization to work with an exciting new brand and we look forward to a successful future together.”
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