Sleek Serpentine Chronographs

The Chrono Watch Coils Around to Reveal a Cobra-Esque Digital Face

Even with the noticeably futuristic appearance of the Chrono Watch, this contemporary tech accessory has an organic quality about it. Deviating from the typical design of timepieces, comprising the dial and the separate band, this example has a sculptural form that blends to two together.

The metal loop is narrow on one end and gradually increases in thickness to the point of overlapping after a complete loop. The face of the chronometer is actually oriented on an angle, from the terminated end of the streamlined strap. Peter Fletcher was actually inspired by the dashboard of a vehicle when he developed the Chrono Watch for Tokyoflash. Digitally displaying the hours on the left and the minutes on the right, the presentation resembles a speedometer and tachometer.

Organic Timepieces
Utilizing sculptural forms and blending the dial and band, creating a unique design for a traditional accessory.
Futuristic Watches
Creating an unconventional, digital watch face for a more modern design that deviates from traditional watches.
Inspired by Vehicle Dashboards
Incorporating inspiration from a vehicle's speedometer and tachometer into a contemporary timepiece design.

Where This Applies

Watchmaking Industry
Innovating traditional watch designs to incorporate unique shapes and digital displays for a modern market.
Tech Accessories Industry
Exploring unconventional designs for wearable tech, such as incorporating sculptural shapes or drawing inspiration from non-tech objects.
Automotive Industry
Collaborating with watchmakers to develop unique timepiece designs inspired by speedometers and other vehicle dashboard features.
SCORE
5.2 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 79%
Activity 68%
Freshness 8%

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