Sylvain Allard, a professor at the School of Design, University of Quebec at Montreal, introduced this Chromadoscope colored pencil packaging on his Packaging blog. The concept packaging design was done by one of his students, Sabrina Levesque.
The colorful tube container is also a kaleidoscope. It contains colored pencils and includes a color wheel and a chart showing basic color principles. The clever design makes Chromadoscope colored pencil packaging concept something I'd like to see in production.
Key Themes Behind This Trend
- Interactive Packaging
- The combination of product and packaging as an immersive experience with interactive elements creates opportunities for engaging customer experiences.
- Educational Packaging Design
- Education-focused packaging techniques offer innovative packaging solutions while creating synergy between product and information delivery.
- Multi-functional Packaging
- Adding value to packaging through multiple functions offers practical solutions while increasing competitiveness and creating added value for the end-user experience.
Where This Applies
- Art Supplies
- Interactive packaging concepts such as Chromadoscope can offer added value to art supplies packaging, creating a more engaging customer experience and increasing the product's educational value.
- Education
- The multi-functionality and educational features of Chromadoscope can provide new packaging design opportunities for educational materials and school supplies companies alike.
- Promotional Products
- Interactive promotional products, with added educational and practical value - such as Chromadoscope - can create more engaging marketing campaigns for companies.
