Sylvain Allard, a professor at the School of Design, University of Quebec at Montreal, introduced this Chromadoscope colored pencil packaging on his Packaging blog. The concept packaging design was done by one of his students, Sabrina Levesque.
The colorful tube container is also a kaleidoscope. It contains colored pencils and includes a color wheel and a chart showing basic color principles. The clever design makes Chromadoscope colored pencil packaging concept something I'd like to see in production.