British discount supermarket Lidl wants people to be ready for the holidays with a new campaign centered on Christmas preparation. This ad creates fictional Christmas classes that when you think of it, could actually be useful if they were real. Some of these classes include lessons on preparing leftover sandwiches and untangling Christmas lights, which seem to be things we are forced to deal with around the holiday season.
The 'School of Christmas' campaign from Lidl tackles a more realistic experience that many brands seem to ignore -- the stress of the holidays. By providing fictional classes on seemingly mundane activities, the store is able to present itself as a practical solution. Shopping and planning during the holidays can sometimes be tricky, but Lidl has successfully positioned itself as a place that can help.