The Country Choice thaw and serve Christmas confectioneries have been launched by the brand as a new range of products for consumers who are looking for an easier way to enjoy signature treats this holiday season.
The products include the Christmas jammy shortcake, chocolate mallow pudding and the Christmas snowman cupcakes, which are all individually wrapped. Each of the products have a shelf life of 14 days once they have been defrosted.
The Country Choice thaw and serve Christmas confectioneries have been launched alongside the savory collection that includes the Chicken Stuffing Bake, Turkey & Cranberry bake, Bite Size Sausage Rolls, Steak and Cheese bar, Bite Size Cheese and Onion Rolls and the Turkey, Stuffing and Cranberry sandwich filling.
What's Driving This Trend
- Thaw-and-serve Desserts
- Opportunity for brands to create a wider assortment of thaw-and-serve dessert options with longer shelf-lives.
- Individually Wrapped Confectioneries
- Opportunity to appeal to convenience-seeking consumers with individual packaging and longer shelf life.
- Holiday Dessert Collections
- Opportunity for sales growth during the holiday season with unique and festive dessert ranges.
Who This Affects Most
- Food and Beverage
- Opportunity for food and beverage companies to expand their dessert product lines and cater to time-constrained consumers.
- Packaged Foods
- Opportunity for packaged food manufacturers to offer convenient and individually packaged dessert options with longer shelf-lives.
- Retail
- Opportunity for retailers to capitalize on consumers' desire for convenient and festive holiday desserts by offering a wider assortment of thaw-and-serve options.
