When most people think of Christmas candles, they most likely think of the warm, sweet scents of cinnamon, pine or vanilla. Apparently, when the designers at Pringles think of Christmas candles, they just get hungry.
Pringles has created a set of three Christmas candles in some highly unusual food flavors. The festive candles are either scented like Pigs in Blankets, Cheesy Cheese or Texas BBQ, and come in bright shades of red, orange and purple, respectively. According to a Pringles spokesperson, sales of Pringles see a spike at Christmastime, and Pringles' product designers decided to celebrate accordingly.
Although these food-scented candles won't actually be released to the public, they're innovative and strange enough to have sparked a conversation on blogs and social media, generating excellently timed publicity for Pringles.
What Makes This Trend Stand Out
- Unusual-scented Candles
- Opportunities for creating innovative and unique scent combinations for candle makers, such as food or other unconventional scents.
- Branded Merchandise
- Introducing out-of-the-box branded items creates conversation on social media, driving excitement and engagement around the brand.
- Holiday Themed Products
- Creating limited edition product lines around seasonal holidays increases brand recognition and interest.
Sectors Adopting This
- Candle-making Industry
- Candle makers can experiment with unconventional and daring scents to differentiate themselves from competitors and tap into a consumer's desire for niche and exceptional product lines.
- Food Industry
- The food industry can explore creating branded merchandising initiatives using their most popular edible products.
- Consumer Goods Industry
- Companies that sell consumer goods can boost brand awareness and sales by creating holiday-themed product lines which generate excitement around their brand and in turn encourage festive purchasing.
