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This Sprite Christmas Beverage Combines Tartness with Sweet Lemon-Lime

 - Oct 27, 2015
References: sprite & marketingmag
This holiday season, Sprite's new Christmas beverage brings a little kick to the normaly sweet, citrus-y soda.

Coca-Cola and Christmas have a long and fruitful relationship. Because of an advertising campaign in the 1930s, Santa Claus' red and white outfit came to be so heavily associated with the similarly colored Coca-Cola label. To this day, the legend persists that Coke invented the iconic costume. So whenever an opportunity to celebrate the holidays arises, Coca-Cola takes advantage of it.

This year, the soda mega-giant's Christmas beverage will be based on its tangy, sweet Sprite brand. Cranberry Sprite will remain on shelves just for the holiday season -- it's already been released in Canada, in time for Canadian Thanksgiving. It's an effective way for the brand to keep consumers' attention on its product throughout the holidays.