This Sprite Christmas Beverage Combines Tartness with Sweet Lemon-Lime
Charlotte Joyce Kidd — October 27, 2015 — Lifestyle
References: sprite & marketingmag
This holiday season, Sprite's new Christmas beverage brings a little kick to the normaly sweet, citrus-y soda.
Coca-Cola and Christmas have a long and fruitful relationship. Because of an advertising campaign in the 1930s, Santa Claus' red and white outfit came to be so heavily associated with the similarly colored Coca-Cola label. To this day, the legend persists that Coke invented the iconic costume. So whenever an opportunity to celebrate the holidays arises, Coca-Cola takes advantage of it.
This year, the soda mega-giant's Christmas beverage will be based on its tangy, sweet Sprite brand. Cranberry Sprite will remain on shelves just for the holiday season -- it's already been released in Canada, in time for Canadian Thanksgiving. It's an effective way for the brand to keep consumers' attention on its product throughout the holidays.
Coca-Cola and Christmas have a long and fruitful relationship. Because of an advertising campaign in the 1930s, Santa Claus' red and white outfit came to be so heavily associated with the similarly colored Coca-Cola label. To this day, the legend persists that Coke invented the iconic costume. So whenever an opportunity to celebrate the holidays arises, Coca-Cola takes advantage of it.
This year, the soda mega-giant's Christmas beverage will be based on its tangy, sweet Sprite brand. Cranberry Sprite will remain on shelves just for the holiday season -- it's already been released in Canada, in time for Canadian Thanksgiving. It's an effective way for the brand to keep consumers' attention on its product throughout the holidays.
Trend Themes
-
Holiday-themed Beverages — Creating limited-edition drinks with unique flavors and packaging that align with the holiday season can capture consumers' attention and create excitement.
-
Fruit-infused Soda — Incorporating different fruit flavors into traditional sodas can offer consumers new taste experiences and appeal to those seeking healthier alternatives to sugary carbonated drinks.
-
Brand Partnerships — Collaborating with well-known brands or utilizing popular characters and icons can create a sense of nostalgia and tap into the emotional connection consumers have with these brands, driving sales and brand loyalty.
Industry Implications
-
Beverage Industry — The beverage industry can explore creating limited-edition holiday-themed drinks to cater to consumers' desire for unique and seasonal flavors.
-
Food and Beverage Packaging Industry — The food and beverage packaging industry can create eye-catching and festive packaging designs for holiday-themed beverages to attract consumers and enhance their holiday experience.
-
Marketing and Advertising Industry — The marketing and advertising industry can develop creative and effective campaigns that leverage brand partnerships and holiday nostalgia to engage consumers and drive sales for holiday-themed products.
1.7
Score
Popularity
Activity
Freshness
