Changing Preconceived Notions

Sandra Abballe Discusses the Chocolate Experience at a WXN Event

Recently named one of Canada's Most Powerful Women, Succulent Chocolates and Sweets Owner and Lead Chocolatier Sandra Abballe chatted with Trend Hunter about creating a chocolate experience that stands out from the crowd. The Women's Executive Network (WXN) honoree shares the importance of creating your own way and talks about how she went about crafting a chocolate experience for the corporate market.

Sandra Abballe believes in focusing on the growth for your own company. She emphasizes the importance of setting goals for yourself and your business regardless of what everyone else is doing. She explains how important innovation is in present times, and how it means breaking down typical ways of thinking and results in creative problem solving. For Succulent Chocolates and Sweets, this means changing preconceived notions of chocolate.

Innovative Chocolate Experiences
Creating unique and unconventional chocolate experiences that disrupt traditional notions.
Individualized Corporate Gifting
Customizing chocolate offerings for the corporate market, providing personalized value and standing out from competitors.
Goal-oriented Entrepreneurship
Emphasizing the importance of setting clear business goals and pursuing growth independently of industry norms.

Industries Being Reshaped

Artisanal Chocolate
Exploring opportunities to transform the chocolate industry by introducing innovative and experiential approaches.
Corporate Gifting
Revolutionizing the corporate gifting market by offering personalized and unique chocolate experiences as a differentiating factor.
Entrepreneurship Education
Developing educational programs and resources that encourage goal-oriented entrepreneurship and challenge conventional thinking.
SCORE
1.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 6%
Activity 22%
Freshness 8%