Hortex worked with Brand Brothers on the development of 'Moments,' a line of frozen chocolate-covered berries that it hopes to position as an alternative to confections and ice cream.
Although chocolate-dipped berries are often associated with romantic occasions, this frozen iteration of the snack makes it possible for the treat to be purchased as an ordinary treat, rather than placed as a special order item. Some of the Moments varieties that are being launched for the Russian market include raspberries and strawberries coated in either white or dark chocolate. In the future, Hortex has plans to expand upon this trio with even more products.
The name Moments, developed by the creative agency Brand Brothers, was selected to convey "the most loved episodes in our day-to-day routine and that makes them so especially valuable."
Key Themes Behind This Trend
- Frozen Chocolate-covered Berries
- The growing popularity of frozen chocolate-covered berries presents opportunities for innovative flavor combinations and packaging designs.
- Grab-and-go Snacks
- The convenience and portability of grab-and-go snacks like Moments' chocolate-covered berries create opportunities for new product development and distribution strategies.
- Alternative Treats
- Positioning frozen chocolate-covered berries as an alternative to traditional confections and ice cream opens up a market for guilt-free indulgence.
Where This Applies
- Frozen Desserts
- The frozen dessert industry can capitalize on the trend of chocolate-covered berries by expanding their product offerings to include more unique flavor combinations.
- Snack Foods
- The snack food industry can explore the grab-and-go concept of chocolate-covered berries to create new on-the-go snacks that cater to consumer demands for convenience.
- Healthy Desserts
- The healthy dessert industry can position frozen chocolate-covered berries as a guilt-free indulgence by innovating with low-sugar or organic options.
