Hortex worked with Brand Brothers on the development of 'Moments,' a line of frozen chocolate-covered berries that it hopes to position as an alternative to confections and ice cream.
Although chocolate-dipped berries are often associated with romantic occasions, this frozen iteration of the snack makes it possible for the treat to be purchased as an ordinary treat, rather than placed as a special order item. Some of the Moments varieties that are being launched for the Russian market include raspberries and strawberries coated in either white or dark chocolate. In the future, Hortex has plans to expand upon this trio with even more products.
The name Moments, developed by the creative agency Brand Brothers, was selected to convey "the most loved episodes in our day-to-day routine and that makes them so especially valuable."