Sometimes there are just those days where everything seems to be going wrong, but chocolate can fix just about anything, as these Panda Dark Chocolate ads point out.
In this particular scenario, Panda Chocolate speaks directly to a woman who has had the heel of her shoe snap off. This is enough to throw anyone's day off balance and even though the world may feel like it's falling apart at the time, everything can be set right again with a few pieces of chocolate.
The clever ad by Finland's Lahtinen & Mantere Saatchi & Saatchi is a brilliant way to appeal to female consumers and show that Panda Chocolate is not only a feel-good food, but a fix-all too. Although this ad is just one, it's easy to imagine how this concept could be extended into a range of other print ads.
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