Ideas
Explore the world's #1 largest database of ideas and innovations, with 462,792 inspiring examples.
Trend Reports
Discover why 1,243 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,975 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,243 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,975 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,215 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 462,792 cutting edge ideas.

Brownie-Topped Ice Creams

McDonald's Malaysia is Serving Up a New Chocolate Brownie McFlurry

— December 23, 2020 — Lifestyle
If you're looking for a new way to get your chocolate and ice cream fix, the new Chocolate Brownie McFlurry is the answer. The only catch is that it's only currently available from McDonald's Malaysia.

Just as the name suggests, the new Chocolate Brownie McFlurry is a delicious, brownie-infused take on McDonald's signature dessert. The new version starts with cool vanilla soft serve, which is swirled with chocolate syrup, and topped with whole brownie chunks. The result is a cool and creamy treat, with the added chewiness of chocolate brownies.

The Chocolate Brownie McFlurry was originally released in Taiwan in early 2020, however, now it's exclusively available in Malaysia. Of course, fans can always try and recreate the treat by adding brownies to a classic McFlurry dessert.

Image Credit: McDonald's Malaysia
Trend Themes
1. International Fast Food Innovation - The release of regional specific desserts and treats across major fast food chains could spark further international innovation in the food industry
2. Premiumizing Fast Food Desserts - The use of additional ingredients such as brownies in ice cream desserts by major fast food companies could lead to more premiumized and sought-after dessert offerings.
3. Customized Fast Food Offerings - The ability to add additional ingredients like brownies to classic fast food desserts allows for more customized menu offerings, which could lead to customer satisfaction and loyalty.
Industry Implications
1. Fast Food - Major fast food chains like McDonald's are testing new dessert options, which could spark innovation across the industry to stay competitive.
2. Dessert Foods - Integrating popular dessert items like brownies into new dessert offerings at fast food chains could lead to new trends within the dessert food industry.
3. Food and Beverage Retail - The introduction of unique and creative menu items could create buzz and drive sales at fast food chains, leading to potential opportunities in the food and beverage retail industry.
0.8
Score
Popularity
Activity
Freshness