Hotel Chocolate Attracts Chocolate-Lovers by Paying Returns in Chocolate

 - May 27, 2010
References: hotelchocolat & springwise
Chocolate company 'Hotel Chocolate' is venturing down a new path, one that will hopefully attract chocolate-lovers to buy into their company through the lure Chocolate Bonds. In order to expand, Hotel Chocolate needs money and rather then heading to the bank, the company is asking investors if they will buy bonds and have the returns be paid with chocolate.

The bond holders get free tasting chocolate boxes numerous times a year. The more bonds you hold, the more tasting chocolate boxes you get. The money the Hotel Chocolate will make off of these chocolate bonds will go to expanding factories in Britain and Saint Lucia and expanding in other parts of the world.