This concept chip brand uses humor and language that is popular in pop culture in order to sell itself to young consumers.
The brand itself is called 'Baetatoes' -- a play on the word 'bae' that Millennials use both ironically and seriously in reference to their partners, favorite celebrities and crushes. Each different flavor is accompanied by its own character in the form of a potato. The 'Hot & Spicy' flavor features a female potato wearing lingerie and comes with the quote "still a potato but hot." The classic variety of Baetatoes features an illustration of a regular potato accompanied by the quote "potatoes gonna potate."
By using the language and humor that those of younger generations tend to enjoy, this chip brand is able to market itself to the coveted Millennial demographic.
What's Driving This Trend
- Slang-inspired Branding
- Brands using pop culture language and humor to appeal to younger generations.
- Character-based Product Design
- Products incorporating unique and identifiable characters to market different flavors or variations.
- Millennial Marketing
- Brands specifically targeting the Millennial demographic with their messaging and branding.
Who This Affects Most
- Snack Food
- The snack food industry can use language and humor to create unique and niche branding for products.
- Pop Culture Merchandise
- Using language and humor popular with specific demographics could be a selling point for merchandise brands.
- Digital Marketing
- Implementing specific marketing strategies in order to target specific demographics can greatly impact a brand's success in digital advertising.
