People are becoming increasingly health-conscious, and print ads like the Chio Natura chip ads for May 2011 are a reflection of this. Even in the chip market companies are taking note of the societal push towards eating healthier.
Although chips are usually not considered a health food, the step toward healthier ingredients is certainly a notable step that puts them in the right direction. These Chio Natura chip ads were created by ad agency Saatchi & Saatchi, Hungary.
By showing a three-step process from ingredients, to chip bag, to bowl, these ads are not only mouth-watering, but they are appealing to a wide-range of chip eaters. Although many healthy eaters may opt out of chips altogether, for those of us looking to take a step in the healthy direction without having to give up chips, these Chio Natura chip ads are certainly appealing!