Fortnum & Mason Launched Its First Chinese New Year Gift Basket
Laura McQuarrie — February 26, 2019 — Lifestyle
References: fortnumandmason & fabnews.live
With two all-new Chinese New Year gift baskets, Fortnum & Mason is introducing its first-ever marketing campaign for the celebration.
The Fu Dai Hamper gets its name from the term for "fortune bag" and comes filled with a variety of goods with a British luxury twist. The hamper, targeted towards Chinese students and young professionals, is offered in both alcoholic and non-alcoholic versions, with the latter eligible for shipping to Asia. Inside the Fu Dai Hamper, consumers will find an assortment of snacks and refreshments like tea, biscuits, chocolate and honey, as well as champagne in the case of the option that contains alcohol.
As well as launching these festive gift baskets, Fortnum & Mason also hosted an afternoon tea event on Chinese New Year's Eve to kick off 2019 as the Year of the Pig.
The Fu Dai Hamper gets its name from the term for "fortune bag" and comes filled with a variety of goods with a British luxury twist. The hamper, targeted towards Chinese students and young professionals, is offered in both alcoholic and non-alcoholic versions, with the latter eligible for shipping to Asia. Inside the Fu Dai Hamper, consumers will find an assortment of snacks and refreshments like tea, biscuits, chocolate and honey, as well as champagne in the case of the option that contains alcohol.
As well as launching these festive gift baskets, Fortnum & Mason also hosted an afternoon tea event on Chinese New Year's Eve to kick off 2019 as the Year of the Pig.
Trend Themes
1. Chinese New Year Gift Baskets - Creating gift baskets for specific cultural celebrations can increase sales during those periods.
2. Luxury Snack Hampers - Providing luxury snacks in gift baskets can target young professionals looking for upscale products.
3. Alcoholic Vs Non-alcoholic Hampers - Offering both alcoholic and non-alcoholic options can cater to a wider range of customers.
Industry Implications
1. Gourmet Food and Beverage Retail - Retailers specializing in unique and luxury foods can create specialty gift baskets for various cultural occasions.
2. Hospitality Industry - Hotels and restaurants can offer gift baskets as special amenities or as unique holiday promotions to their customers.
3. Event Planning and Catering Services - Event planners and catering services can offer custom gift baskets as part of their services for clients looking to celebrate cultural events.
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