Consumers can ring in the Chinese New Year with Mannings' Cat and Fortune Dragon aboard the Mannings Fortune Dragon Bus. Touring various districts—including Quarry Bay, Central, Kennedy Town, Mong Kok, Tsim Sha Tsui, Tseung Kwan O, Tsuen Wan, and Tuen Mun—on January 26 and 27, and February 3 and 4, the distinctive open-top double-decker, inspired by the dragon and traditional red packets, will bring luck and good wishes to the city.
During this festive parade, the Fortune Dragon Bus aims to distribute over 10,000 'Mannings Health and Beauty Lucky Bags,' each valued at over $688. Packed with skincare, health care, and personal care products, these bags also feature a booklet of coupons. This initiative not only enriches the consumer experience but also enhances community engagement in the spirit of celebration.
Image Credit: Mannings
What's Driving This Trend
- Chinese New Year Celebrations
- The Mannings Fortune Dragon Bus is part of the Chinese New Year celebrations and aims to distribute lucky bags to consumers.
- Community Engagement
- The Fortune Dragon Bus initiative not only enriches the consumer experience but also enhances community engagement.
- Value-added Consumer Experience
- The Mannings Health and Beauty Lucky Bags provide a value-added consumer experience with skincare, health care, and personal care products, along with coupons.
Who This Affects Most
- Retail
- The Mannings Fortune Dragon Bus initiative presents an opportunity for retailers to enhance the festive experience for consumers.
- Beauty and Personal Care
- The Mannings Health and Beauty Lucky Bags offer a chance for the beauty and personal care industry to reach new consumers during the Chinese New Year celebrations.
- Tourism and Hospitality
- The unique Fortune Dragon Bus tour during the Chinese New Year festivities opens up opportunities for the tourism and hospitality industry to attract visitors and create memorable experiences.
