Landscape-Mimicking Rooftops

The China Pavilion at the Milan Expo 2015 Resembles a Mountain Range

The China Pavilion at the Milan Expo 2015 boasts a stunning facade that succeeds in highlighting the intricacies of the country's geographical landscape, modern architectural technologies and ancient traditions.

Called the 'Land of Hope,' the building's roof features a series of gold-plated roof that was designed to mirror both Beijing Central Business District skyline and the contour of a mountain range found in the country.

The 'Land of Hope' at the 2015 China Pavilion was designed in a partnership between New York-based Studio Link-Arc and a Tsinghua University team.

The unique China Pavilion rooftop is constructed from 1,052 panels of woven bamboo in over 300 variations. The intricate nature of the rooftop and the significance behind it is sure to have a mesmerizing presence at the Milan Expo 2015.

Landscape-inspired Architecture
Incorporate regional landscapes to create unique structures that reflect the culture, geography, and history of an area.
Sustainable Building Materials
Explore alternative materials such as woven bamboo for construction that achieve the same results as traditional materials while being environmentally conscious.
Innovative Roofing Design
Design building roofs to not just provide shelter but also showcase a visual focal point of the structure by incorporating unique design elements.

Who This Affects Most

Architecture
Opportunity to incorporate regional landscapes, innovative materials, and visionary designs in building structures to differentiate one’s firm.
Construction
Opportunity to explore the use of sustainable materials such as woven bamboo in construction projects not just for an eco-friendly result, but also a beautiful design solution.
Exhibition
Opportunity to create unique structures for exhibits and events incorporating landscape-inspired architecture and innovative roofing design to create a focal point for the event.
SCORE
4.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 87%
Activity 31%
Freshness 8%

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