Inspired by the classic BurgerTime arcade game, Chili's Grill & Bar created its own version called Chili's Big Smasher BurgerTime that challenges fans to take on fast food villains and win free burgers. The debut video game from Chili's has players step into the shoes of Joe ChiliHead, who needs to build as many Big Smasher Burgers as possible while advancing through six levels.
Chili's is on a mission to win fans over as fast food prices rise, and Chili's Big Smasher BurgerTime brings awareness to the restaurant chain's new Big Smasher burger on its 3 For Me menu for just $10.99.
For a limited time, eligible fans can log in or create a My Chili's Rewards account and compete in the Chili's Big Smasher BurgerTime competition.
Key Themes Behind This Trend
- Gamified Promotions
- Brands are creating video games linked to their products to engage customers in novel ways, as evidenced by Chili's interactive BurgerTime.
- Nostalgia Marketing
- Companies are leveraging retro-themed experiences to evoke a sense of nostalgia and attract a diverse audience, much like Chili's with its classic arcade game adaptation.
- Reward-based Engagement
- Businesses are enhancing customer loyalty by offering incentives and rewards for participating in branded competitions, similar to Chili's My Chili's Rewards program.
Where This Applies
- Restaurant Chains
- The incorporation of digital entertainment and gamification offers new pathways for engaging customers within the restaurant sector.
- Video Game Development
- Collaborations between consumer brands and game developers are on the rise, fostering innovative marketing strategies.
- Loyalty Programs
- Enhanced reward systems that integrate interactive elements can provide stronger customer retention and engagement.
