In an effort to cater to the growing number of consumers looking for low-carb alternatives to their favorite dishes, Portillo’s has introduced a new lineup of low-carb bowls that include the new Classic Beef Bowl and Chicago Combo Bowl.
Portillo’s new Bowls lineup is essentially a deconstructed take on some of its most popular sandwiches. The result is easy-to-eat dishes that are "all gains, less grains." More specifically, the Classic Beef Bowl features the chain's popular Italian beef and gravy, while the Chicago Combo Bowl boasts a hearty combo of Italian beef and Italian Sausage. There's also an Italiano Bowl that features Italian beef, marinara sauce, a big meatball, and Parmesan cheese. All bowls can be further customized with cheese or peppers for an extra fee.
Image Credit: Portillo’s
What's Driving This Trend
- Low-carb Alternatives
- The increasing demand for low-carb dishes presents an opportunity for restaurants to expand their menus to cater to health-conscious consumers.
- Deconstructed Dishes
- Deconstructing popular dishes into bowls can create easy-to-eat options with less carbs while maintaining the flavor profile.
- Customizable Bowls
- Offering extra toppings and modifications for an additional fee can increase revenue while satisfying customers' desire for personalized meals.
Who This Affects Most
- Food and Beverage
- Restaurants, food delivery services, and meal kit companies can tap into the low-carb trend by creating menus that offer low-carb alternatives or deconstructed dishes.
- Health and Wellness
- Nutritionists, dietitians, and supplement companies can promote the benefits of low-carb diets and create meal plans or supplements that cater to this audience.
- Hospitality
- Hotels and resorts can add low-carb options to their menus or create package deals for health-conscious guests who are looking to maintain a specific diet while on vacation.
