This chewing gum ad series for Trident shows that you don't have to hide behind a mask when you've got bad breath that offends other. The ads are timely, considering that many people are now scouring Halloween stores in search of the perfect costume, whether it be a masked serial killer, a wrestler or a ninja, as depicted in these ads. Much like bad breath, these three characters are also pretty scary.
The ad series simply notes asks: "Bad Breath?" and without the need for any other text, the print ads communicate that it's much easier to take steps to freshen your breath by chewing on a stick of gum rather than trying to cover it up by putting physical barriers between you and another person.