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Masked Halitosis Ads

Trident's Chewing Gum Ad Mocks Mask Wearers with Bad Breath

— October 17, 2014 — Marketing
This chewing gum ad series for Trident shows that you don't have to hide behind a mask when you've got bad breath that offends other. The ads are timely, considering that many people are now scouring Halloween stores in search of the perfect costume, whether it be a masked serial killer, a wrestler or a ninja, as depicted in these ads. Much like bad breath, these three characters are also pretty scary.

The ad series simply notes asks: "Bad Breath?" and without the need for any other text, the print ads communicate that it's much easier to take steps to freshen your breath by chewing on a stick of gum rather than trying to cover it up by putting physical barriers between you and another person.
Trend Themes
1. Embracing Authenticity - This trend explores the potential for brands to embrace authenticity and address real-life issues, like bad breath, in their advertising campaigns.
2. Innovative Print Advertising - This trend highlights the opportunity for brands to creatively communicate their message through simple yet impactful print ads.
3. Enhancing Personal Hygiene - This trend focuses on the growing importance of personal hygiene and the potential for innovative products to address common concerns like bad breath.
Industry Implications
1. Chewing Gum Industry - This industry can explore innovative ways to position their products as a solution for bad breath and promote their effectiveness through creative advertising.
2. Advertising Industry - This industry can leverage the trend of innovative print advertising to create engaging campaigns that capture consumers' attention and deliver impactful messages.
3. Personal Hygiene Industry - This industry can develop and market innovative products that address personal hygiene concerns like bad breath, catering to consumers' increasing focus on self-care.
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