Mouth Off makes dissolving gum that's formulated to effectively eliminate bad breath, rather than being a solution for temporarily masking it. The innovative plant-based formula is patent-pending and it uses an enzyme that binds to, deactivates and removes odor-causing sulfur compounds. According to Mouth Off, the product is effective for up to four hours.
The free-from dissolving gum is made without sugar, artificial sweeteners and plastics. Unlike most chewing gum products on the market that need to be spit out, this one is eco-friendly and creates no waste.
The gum is designed to dissolve in the mouth in less than a minute, and it's packaged in a blister pack. Currently, the brand offers one peppermint flavor but a second is set to be introduced later this year.
Why This Trend Is Growing
- Plant-based Bad Breath Solution
- The use of plant-based formula in dissolving gum could create opportunities for more breakthroughs in developing natural oral care products.
- Eco-friendly Chewing Gum
- The development of gum that is plastic-free and zero-waste could lead to a new eco-friendly segment in the chewing gum market.
- Sulfur Compound Removal
- The use of enzymes to deactivate and remove sulfur compounds may create more opportunities for innovative odor-control solutions.
Industries Being Reshaped
- Oral Care
- Mouth Off's plant-based dissolving gum could benefit the oral care sector, which is already seeing a rise in demand for more natural products.
- Eco-friendly Products
- The zero-waste and plastic-free aspect of Mouth Off's gum could benefit the eco-friendly products industry as consumers become more environmentally conscious.
- Odor-control
- Mouth Off's use of enzymes to remove sulfur compounds could be applied to other odor-control products like deodorants, air fresheners, and cleaning agents.
