Cheez-It® Snap'd®, the beloved cheesy, thin and crispy snack baked with 100% real cheese, recently joined forces with comedian Alfonso Ribeiro in an effort to help Americans "snap" out of their lunch ruts. The snack brand is giving one lucky fan $10,000 in lunch money alongside a year's supply of Cheez-It® Snap'd® to elevate their lunch meals.
"Lunch has unfortunately evolved into a boring routine for many Americans," said Scott Crowley, Brand Senior Director for Cheez-It. "That's why we want to show Cheez-It Snap'd fans how adding the cheesy, thin and crispy crunch from Cheez-It Snap'd will level up their lunch and make it a meal to look forward to again."
To enter the contest, fans can comment on Alfonso Ribeiro's Instagram (@therealalfonsoribeiro) or Facebook detailing their "sad sandwich" story with the hashtag #SnapdMySandwichEntry.
Image Credit: Kellogg's
Why This Trend Is Growing
- Comedian-staring Snack Giveaways
- Brands team up with influencers to engage with consumers through social media giveaways.
- Revamping Lunchtime Routines
- Brands offer innovative solutions to break the monotony of lunchtime.
- Social Media Engagement
- Brands leverage social media platforms to interact with their audience and create brand awareness.
Industries Being Reshaped
- Food and Beverage
- Companies create buzz around their products by partnering with celebrities and utilizing social media platforms.
- Marketing and Advertising
- Agencies develop creative campaigns that involve social media influencers and trendy products.
- Social Media Platforms
- Social media platforms provide an avenue for brands to interact with consumers, build brand awareness, and run promotions.
