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Comedian-Staring Snack Giveaways

Cheez-It Snap'd And Comedian Alfonso Ribeiro Debut a 10k Giveaway

— July 9, 2021 — Marketing
Cheez-It® Snap'd®, the beloved cheesy, thin and crispy snack baked with 100% real cheese, recently joined forces with comedian Alfonso Ribeiro in an effort to help Americans "snap" out of their lunch ruts. The snack brand is giving one lucky fan $10,000 in lunch money alongside a year's supply of Cheez-It® Snap'd® to elevate their lunch meals.

"Lunch has unfortunately evolved into a boring routine for many Americans," said Scott Crowley, Brand Senior Director for Cheez-It. "That's why we want to show Cheez-It Snap'd fans how adding the cheesy, thin and crispy crunch from Cheez-It Snap'd will level up their lunch and make it a meal to look forward to again."

To enter the contest, fans can comment on Alfonso Ribeiro's Instagram (@therealalfonsoribeiro) or Facebook detailing their "sad sandwich" story with the hashtag #SnapdMySandwichEntry.

Image Credit: Kellogg's
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