The Cheetos Curls 'Winter White Cheddar' have been unveiled by the brand as a new snack that shows support for USA Curling in anticipation of the Pyeongchang 2018 Olympic and Paralympic Winter Games.
The snack is reported to have a bold white cheddar flavor and the same satisfying crunch that the brand is renowned for.
The Cheetos Curls 'Winter White Cheddar' snack has been unveiled in unison with a new marketing campaign starring Todrick Hall, Vernon Davis and LaDainian Tomlinson, which sees them performing a celebratory dance move called, "The Curl." The humorous campaign shows support for the USA Curling Team as they prepare to compete in the winter games.
The limited-edition snack is set to be available beginning on February 12 while supplies last.