The new Primula cheese tubes packaging aims to highlight the best the product has to offer to entice consumers to try it out and keep existing buyers coming back for more.
The packaging consists of the same tube-style design, but has been emblazoned with vibrant food imagery to convey the flavor profile in a more appealing way. This is paired with the statement that no artificial flavors, colors or preservatives have been used to create them, which speaks to the increased demand amongst consumers for these kind of products.
Head of Marketing at Primula Lisa Thornton spoke on the new packaging saying, "We’re delighted to unveil our brand new look for Primula. We worked extensively with our consumers to deliver a design that highlighted the elements that were key in the buying decision for them. The bold, colorful look reflects our playful, fun nature but also drives home the messaging that Primula is made with real cheese and real added ingredients."