HUSK is a new line of outdoor chairs that were inspired quite literally by husks of the corn. Internationally recognized architect and industrial designer Marc Thorpe modeled the chairs after the popular/common summer vegetable, with simplicity in mind. Such a common food projected the idea for the chairs to be appealing for a large demographic.
The outdoor chair collection, best suited for patio season, will be offered in three colors: white, green, and red, and they will come in three various height levels.
Thorpe presented the design to Moroso M’Afrique, of Moroso, which is where is has been working for the past five years. After presenting the chair design, manufacturing began in Dakar, Senegal.
HUSK will have its debut at the 2015 Salone del Mobile in Milan, Italy.
What's Driving This Trend
- Biophilic Design
- The inspiration from natural, organic materials can be expanded upon to create more outdoor furniture designs for a growing market interested in sustainability and eco-friendly products.
- Modular Outdoor Furniture
- The three varying height levels of the chairs highlights the flexibility and customization that can be offered for outdoor furniture pieces.
- Food-inspired Design
- Food can provide a unique starting point for many product designs and can be a way to appeal to a wide audience through the commonality of shared experiences.
Who This Affects Most
- Furniture Manufacturing
- Opportunities to explore more sustainable materials and design practices for outdoor furniture can create a niche market for eco-conscious consumers.
- Hospitality
- Hotels, restaurants, and outdoor venues could differentiate themselves by offering modular and aesthetically pleasing outdoor furniture options for their guests.
- Food and Beverage
- Designs like HUSK's corn husk-inspired chairs can be a way for food and beverage brands to create unique and memorable experiences that tie in with their product offerings.
