Set to start rolling out across the UK in October, the new Drink Me Chai drink packaging focuses on the heritage of the product to tie it more closely to the beginnings of the brand. Vibrant colors and imagery have been incorporated into the packaging design to reflect the Indian heritage of the drink to help consumers understand more about the beverage history.
The new branding for Drink Me Chai consists of 250-gram tubes that will be introduced across the brand's seven different flavor options
To aid with the promotional marketing to get the new chai drink packaging word out, the brand has also created a sample pack that will be targeted at universities and colleges across the nation. The campaign coincides with the start of the new school year to correlate the products to the student lifestyle.