Following up 'The Basic Collection' that was created for its October issue, New York-based fashion label CGNY released its 'Days/Nights' editorial.
As the name of it might suggest, the clothing that's found within the lookbook swaps between light and dark tones, with white and gray making up many of the ensembles, while others feature black, deep gray and dark military green. In order to enhance the Days/Nights theme, CGNY has models pose against a minimalist black and white backdrop, further drawing attention to the stark contrasts that it aims to promote.
Pieces are relatively casual, with oversized sweats making up the majority, in addition to bombers and leather jackets. Graphics decorate the material, with the phrase "MY DAYS ARE MY NIGHTS" repeated throughout.
Why This Trend Is Growing
- Contrasting Colors
- Opportunity for fashion brands to create collections that make use of stark color differences to create visual impact.
- Minimalist Backdrops
- Opportunity for photographers and fashion brands to use minimalist black and white backdrops to accentuate the contrasts in their clothing.
- Graphics and Typography
- Opportunity for fashion brands to incorporate bold graphics and typography in their designs to make a statement.
Industries Being Reshaped
- Fashion
- Fashion brands can capitalize on the trend of contrasting unisex apparel and create collections that appeal to a wide range of consumers.
- Photography
- Photographers can explore minimalist backdrops to add depth and visual interest to their fashion shoots.
- Graphic Design
- Graphic designers can collaborate with fashion brands to create impactful graphics and typography that elevate the overall design aesthetic.
