GOODNIGHT has debuted a new clothing capsule dubbed ‘SERIES 01.’ The collection, modeled by Chika Arakawa, features GOODNIGHT’s music-inspired graphics and versatile clothing offerings. The brand credits its inspiration to Florida’s speedcore, black metal, and hardcore music scene, fusing works from Paul Nicholson and Miigo on cut and sew garments. GOODNIGHT sources its materials from Manchester and crafts its garments in Leicester, providing consumers with premium goods that stay in tune with mainstream fashion trends.
The lookbook depicts Arawaka on a dark street in Tokyo, Japan, where she poses with GOODNIGHT’s alternative garments in a variety of locations. Interested consumers can shop the ‘SERIES 01’ collection from GOODNIGHT on New C’s Studio on July 23.
Image Credit: Tsutomuono, GOODNIGHT
Key Themes Behind This Trend
- Music-inspired Streetwear
- Opportunity for fashion retailers to incorporate music-inspired graphics into their clothing offerings.
- Locally-sourced Materials
- Sustainable fashion brands can take advantage of locally sourced materials to reduce their carbon footprint.
- Collaboration with Artists
- Potential for fashion brands to collaborate with artists to create unique cut and sew garments.
Where This Applies
- Fashion Retail
- Opportunity for fashion retailers to expand their offerings with music-inspired graphics.
- Sustainable Fashion
- Local sourcing of materials can be a key selling point for sustainable fashion brands.
- Arts and Entertainment
- Fashion and art can come together in unique collaborations to create new products and experiences.
