Central Standard Distillery is introducing its new 'Red Cabin Lemon Honey Bourbon Smash' and its 'Red Cabin Peach Bourbon Smash' premium cocktails. The new flavors join the brand's already-existing lineup of smash craft cocktails, which include the 'Pour Ready Door County Cherry Vodka Lemonade' and the 'Pour Ready Door County Cherry Vodka Mule.' The cocktails are measured at 15% ABV and 30 proof, arriving in unbreakable 750 ml and 1.75L bottles.
“For us, it all boils down to our tagline of ‘craft, convenient and cooler ready,’” owner Jim Kanter said. “With our new Pour Ready Premium Cocktails, you can turn your home, your backyard, the beach or anywhere – or any occasion – into your very own Crafthouse & Kitchen. It’s like having a bartender in each bottle.”
Image Credit: Central Standard Craft Distillery
Why This Trend Is Growing
- Craft Cocktails
- The trend of craft cocktails can be capitalized on by offering unique and premium flavors in convenient, ready-to-drink formats.
- Premiumization
- Providing high-quality ingredients and unique flavor profiles can attract consumers who are willing to pay a premium for a premium experience.
- Convenience
- Making it easier for consumers to enjoy a cocktail without the hassle of making it themselves can be an innovative opportunity in the ready-to-drink cocktail market.
Industries Being Reshaped
- Alcohol & Spirits
- Craft cocktail makers and distillers can appeal to broader audiences and target the consumer demand for high-quality, pre-made drinks.
- Hospitality & Tourism
- Hotels, resorts, and restaurants can incorporate premium ready-to-drink cocktails into their menus and offerings to appeal to guests and enhance their experiences.
- E-commerce & Delivery
- Online retailers and delivery services can provide consumers with a convenient, at-home cocktail experience by offering premium, ready-to-drink options that can be delivered directly to their door.
