Boardroom Spirits has reintroduced three ready-to-drink cocktails in flavors ‘Peach Cinnamon Whiskey Sour,’ ‘Passionfruit Punch,’ and ‘Espresso Martini.’ The summer-ready cocktails are gluten-free, made with natural ingredients, and come in 750ml bottles that can provide up to eight cocktails if poured sparingly. The ‘Espresso Martini’ is measured at 20% ABV and is now hazelnut-free due to a new recipe. The flavor builds upon the Chocolate Hazelnut Martini, featuring Boardroom’s vodka alongside hints of chocolate.
The ‘Passionfruit Punch’ has slightly less alcohol content at 18% ABV, mixing fruity notes of passionfruit and pineapple with white rum. Finally, the 23% ‘Peach Cinnamon Whiskey Sour’ uses premium whiskey with ripened peach and cinnamon. The cocktails are available for online ordering at the Boardroom Spirits website and select alcohol retailers.
Image Credit: Boardroom Spirits
Key Themes Behind This Trend
- Ready-to-drink Cocktails
- The rise of ready-to-drink cocktails presents an opportunity for businesses to offer convenient and high-quality cocktails to consumers.
- Natural Ingredients
- The trend towards using all-natural ingredients in bottled cocktails offers a space for businesses to create products that cater to health-conscious consumers.
- Seasonal Flavors
- The trend towards offering seasonal cocktail flavors presents an opportunity for businesses to cater to consumers' changing preferences throughout the year.
Where This Applies
- Alcoholic Beverages
- The alcoholic beverage industry can capitalize on the demand for ready-to-drink cocktails and innovative new flavors to capture a more diverse market segment.
- E-commerce
- E-commerce businesses can benefit from the convenience factor of online ordering and offering unique seasonal flavors to cater to consumers' needs.
- Hospitality
- The hospitality industry can incorporate bottled cocktails into their menus to streamline operations and offer a wider variety of cocktails to customers.
