Central Standard Craft Distillery has announced the launch of its first line of craft ready-to-drink cocktails called Pour Ready Premium Cocktails. The new line will launch with two flavors -- Pour Ready Door County Cherry Vodka Lemonade and the Pour Ready Door County Cherry Vodka Mule -- both of which are set to hit store shelves this April.
Both cocktails contain a 15% ABV and come in a 750ml and 1.75L bottle format. The Pour Ready Door County Cherry Vodka Lemonade consists of the brand's signature Cherry Vodka, 100% organic lemon juice, and botanicals. Meanwhile, the Pour Ready Door County Cherry Vodka Mule is made with Cherry Vodka, lime juice, and organic ginger.
“Simply pour our new Pour Ready Premium Cocktails over ice for the perfect at-home, in-the-backyard, at-the-beach, on-the-boat, at-the-tailgate, wherever-you-are cocktail,” said Central Standard co-founder Pat McQuillan.
Image Credit: Central Standard Craft Distillery
Key Themes Behind This Trend
- Ready-to-drink Cocktails
- The pour-ready premium cocktails trend offers an innovative solution for at-home and on-the-go cocktails with pre-mixed and pre-bottled cocktails.
- Craft Distillery
- Craft distilleries aiming for market disruption could consider offering pour-ready premium cocktails as a complementary or standalone product.
- Organic-flavored Mixers
- The market opportunity exists for organic-flavored mixers, with a focus on fruits and botanicals, to complement pour-ready premium cocktails.
Where This Applies
- Alcoholic Beverages
- The alcoholic beverages industry could embrace pour-ready premium cocktails as a convenient and on-trend product to reach a broader and younger audience.
- Packaging
- The packaging industry has an opportunity to offer innovative, eco-friendly, and convenient packaging solutions for pour-ready premium cocktails.
- Event and Catering Services
- Companies specializing in event and catering services could pivot to offer pour-ready cocktails as a versatile, convenient, and cost-effective option for their clients.
