Jerry Seinfeld and Bill Gates have officially broken up. Seinfeld is out of the commercials for Windows Vista, and his replacements--Eva Longoria and hubby Tony Parker, Deepak Chopra, and Pharrell Williams--are in.
Microsoft is also dumping the 'ads about nothing' theme to take Macs on directly. This should be good. The ads will show the stars using Vista in their work as authors/fashion icons and musicians.
Implications - One of the best ways a company can draw attention to its advertising is by featuring a series of diverse celebrity spokespeople or other reputable figures to represent their brand. The ads will immediately draw interest from fans of the celebrities, as well as fans of the brand, and the media, who often provide free advertising by covering the marketing campaigns.
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