Ideas
Explore the world's #1 largest database of ideas and innovations, with 462,655 inspiring examples.
Trend Reports
Discover why 1,243 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,976 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,243 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,976 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,215 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 462,655 cutting edge ideas.

Transparent Street Signs

The Urban Cayetano Ferrer Displays are See-Through

— June 28, 2012 — Art & Design
The Cayetano Ferrer street signs provide a bizarre take on the regulation of traffic and urban activity. As they are transparent designs, passerby’s get a chance to apprehend the cautionary messages displayed while still remaining aware of the buildings and natural settings that lie behind the placards.

This Honolulu artist has remained committed to the problems presented by spatial dislocation, especially those brought about by architectural structures. His ‘Tow Zone,’ ‘Permit 204’ and ‘City of Chicago’ banners have mitigated the issue, breaking down the physical barriers that are often erected by way of construction. Ferrer’s project is a noble one, drawing attention to the frequently unforeseen impacts of urban sprawl upon the mental states of city dwellers.
Trend Themes
1. Transparent Signage Trend - The use of transparent signage designs to provide clear messaging while maintaining visibility of the surrounding environment presents new opportunities for innovative marketing and branding campaigns.
2. Spatial Dislocation Trend - Artistic projects that aim to mitigate the impacts of spatial dislocation by breaking down physical barriers in urban areas presents new opportunities for innovative architectural and urban planning solutions.
3. Attention-grabbing Signage Trend - Creating attention-grabbing street signage that draws passersby's attention to important messages presents new opportunities for innovative advertising campaigns and public safety initiatives.
Industry Implications
1. Marketing and Advertising Industry - The use of transparent signage designs to create attention-grabbing and innovative marketing and advertising campaigns presents a disruptive innovation opportunity for companies in this industry.
2. Architecture and Urban Planning Industry - Artistic projects that aim to mitigate the impacts of spatial dislocation in urban areas present a disruptive innovation opportunity for architects and urban planners to develop innovative solutions for urban sprawl.
3. Public Safety Industry - Creating attention-grabbing street signage that draws passersby's attention to important messages presents a disruptive innovation opportunity for companies in the public safety industry to develop new initiatives for emergency response and public safety education.
2.6
Score
Popularity
Activity
Freshness