In collaboration with Rose McGowan, Yoko Ono has released the new Miike Snow remix of her 1973 song 'Catman.' Aside from its avant-garde style, the most notably unique aspect of the video is McGowan's choice as a director to use older dancers in Ono's video. McGowan said "Casting women dancers over 60, including one with cancer, was my way of showing that vitality doesn't die with age." McGowan's choice was to reflect Ono's unwavering support of modern dance and of women.
The older women in the video dance just as lively and beautifully as the younger woman who plays the feline-woman. The video captures the fun they're having while performing when it catches them smiling as they prance around the dance studio. Ono's video for Catman succeeds in its goal of capturing the "joys of movement."
What's Driving This Trend
- Avant-garde Music Videos Featuring Senior Dancers
- The use of senior dancers in music videos can promote ageless solidarity and showcase the beauty of movement throughout all stages of life.
- Collaborations Between Artists of Different Generations
- Collaborations between artists of different generations can create innovative and unique works that combine the wisdom of experience and the fresh perspectives of youth.
- Inclusion and Representation in Media
- Using diverse casts and non-traditional models can promote a more inclusive and representative media landscape and challenge ageism and other forms of bias.
Who This Affects Most
- Entertainment
- Entertainment companies can explore collaborations between artists of different generations to create fresh and innovative works that appeal to a wider audience.
- Fashion
- Using non-traditional models and diverse casts in fashion campaigns and shows can challenge industry standards and promote inclusivity and representation.
- Health and Wellness
- Promoting the vitality and beauty of movement at any age can inspire people to prioritize health and wellness and challenge stereotypes about aging and ability.
