Robust Cask-Strength Whiskies

The Broken Bones Cask-Strength Whiskies Come in Three Expressions

These Broken Bones cask-strength whiskies are being added to the distillery's range of single malt expressions that are perfect for satisfying consumer demand for spirits with greater flavor complexity and depth.

The spirits come in at 56.5% and 57.5% ABV ratings, and feature the non-peated variety aged for three years with the peated edition aged for four and six-years, respectively. The spirits are priced at €155 per bottle and can be purchased directly from the distillery's website.

The Broken Bones cask-strength whiskies are being launched with casks for private investors to purchase with the first three filled priced at €3,965, VAT included, with subsequent ones priced at €4,270. The distillery is also offering 700ml cask shares priced at €30 for those not ready to invest in a full cask.

High-abv Whiskies
High-alcohol-by-volume whiskies cater to aficionados seeking deeper flavor profiles and intensified sensory experiences.
Private Cask Investment
Offering casks for private investment allows enthusiasts to own and age their bespoke whiskies, enhancing personalized spirit collections.
Direct-to-consumer Sales
Selling premium whiskies directly from the distillery's website taps into the growing e-commerce market, bypassing traditional retail channels.

Sectors Adopting This

Alcoholic Beverages
The alcoholic beverages industry can explore the demand for high-ABV and aged spirits to cater to discerning palates.
Luxury Goods
Luxury goods sectors benefit from exclusive and high-priced items like private cask investments that appeal to niche markets.
E-commerce
The e-commerce industry is ideally positioned to support direct sales of premium alcoholic beverages, offering convenience and exclusivity.
SCORE
2.6 out of 10
GENDER
90% Men10% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 20%
Activity 27%
Freshness 31%