The idea of sleeping so soundly that the stress and anxiety of the day is put on the back burner is something many people would love to achieve; the Casablanca Home I-Pillow ad campaign shows them that it is possible. Even the tag line reads, "When you sleep well, your troubles sleep well too." The illustration making up the Casablanca Home I-Pillow ad campaign depicts a bank robber passed out with a police officer on the other side of his pillow.
The Casablanca Home I-Pillow ad campaign was conceived and executed by the Leo Burnett ad agency based in Hong Kong. It was art directed by Ra Tang and Kenny Ip with illustrations by artist Andrey Gordeev.