Convenience is key when it comes to packaging design, which is put front and center with the conceptual Tea Time carton packaging.
Designed by Matías Papalini, the Tea Time packaging enables consumers to open the pack and stick it on the wall or a cupboard with the individual servings hanging down. When they want to make a cup, it can be easily torn off and brewed without having to go through the process of trying to locate the box in a crowded cupboard.
The Tea Time carton packaging features each bag labeled Monday through Friday, which encourages the product to be consumed each day as a means of relaxing and focusing. The daily dosage labeling also helps to push for consistent consumption to help encourage continued purchasing.