Following the massive success of the hit segment on the Late Late Show hosted by James Corden, Apple Music has picked up the Carpool Karaoke series as a standalone program. This demonstrates once again the viability of streamed content and how consumers are turning increasingly to easily accessible online mediums. This move is also an example of how Internet virality can translate into longer term ventures.
The Carpool Karaoke series will continue to be produced by Corden, who took over the CBS late night program only one year ago. New episodes will air weekly for 16 instalments on the $10 a month streaming service, which hopes to boost its subscription sales with this endeavor. Executive Producer Ben Winston will also be involved, although a new host is expected to take the wheel as they and featured celebrities continue to belt out beloved tunes during a drive.