Famed American guitarist Carlos Santana is the latest celebrity to dive into the food and beverage industry with the launch of the Carlos Santana Coffee Company.
The Carlos Santana Coffee Company aims to deliver premium, hand-crafted, fresh-roasted blends of coffee. Currently, there are six blends to choose from and all their names pay homage to a different Carlos Santana hit. For instance, there's a Smooth Blend, named after the guitarist's 1999 hit-single 'Smooth' with Rob Thomas. Other blends include the Oye Como Va Blend (dark roast), Essential Santana Blend (light/medium roast), the Global Consciousness Blend (medium roast), and more.
Fans can currently purchase individual 12-ounce bags from the brand's website, or join their subscription program and get beans delivered at regular intervals.
Image Credit: Carlos Santana Coffee Company