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Football Team-Themed Headwear

Carhartt and '47 Launch the Annual OUTWORK x OUTROOT Capsule

— August 13, 2019 — Lifestyle
Carhartt and '47 join forces once again to unveil its annual OUTWORK x OUTROOT collection honoring the NFL -- the latest range marks the duo's second collaboration. The capsule takes the durable duck material by Carhartt and blends it with the signature headwear designs by '47. The hats celebrate the 31 NFL teams and commemorate the unique bond that holds hometown teams and its fans together.

There are two releases in total -- a Current Day launch set for today and the Legacy marks launch set for September 15th. The Current Day launch highlights the signature NFL logos of each team, arriving in three tonal options of classic black, navy blue, or brown. Additional options include the different silhouettes of the '47 CAPTAIN, which has a flat visor, structured shape, and a strap back, the '47 CLEAN UP, which has an unstructured shape, adjustability, and curved visor, or the '47 MVP, which is also adjustable, structured, and has a curved visor.
Trend Themes
1. NFL Team-themed Headwear - The collaboration between Carhartt and '47, celebrating the bond between hometown teams and fans, presents an opportunity for disruptive innovation in personalized sports merchandise.
2. Durable Duck Material Capsules - The use of durable duck material in the OUTWORK x OUTROOT collection by Carhartt and '47 presents an opportunity for disruptive innovation for sustainable and long-lasting fashion products.
3. Legacy-inspired Capsules - The September 15th release of Legacy-inspired NFL team-themed headwear by Carhartt and '47 presents an opportunity for disruptive innovation in designing products that honor the history and legacy of sports teams.
Industry Implications
1. Sports Merchandise - The collaboration between Carhartt and '47 presents an opportunity for disruptive innovation in creating personalized merchandise for sports teams.
2. Fashion and Apparel - The use of durable duck material in the OUTWORK x OUTROOT collection by Carhartt and '47 presents an opportunity for disruptive innovation for sustainable and long-lasting products in fashion and apparel industries.
3. Sports Entertainment - The OUTWORK x OUTROOT collection by Carhartt and '47 presents an opportunity for disruptive innovation in offering sports fans products that celebrate and honor the history and legacy of their favorite teams.
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