The 'KIREI' hair care product branding is focused on combining the black and white aesthetic of geometric shapes with pops of neon color for a pop art-inspired final product. The conceptual 'KIREI' lineup is the design work of Mer Avila and takes an edgy, minimalistic approach to personal care products.
Modern product branding is shifting away from focusing too much on benefits and product information to being more about creating a visual storyline. This appears to be at play with the 'KIREI' hair care product branding that is features minimal text in order to help the visual contrasts pop off the packaging with gusto.
The 'KIREI' product lineup consists of shampoo, conditioner and leave-in conditioner as a holistic series of hair care sundries.
What's Driving This Trend
- Minimalistic Branding
- Disruptive innovation opportunities lie in creating visually appealing product packaging that focuses on minimal text and bold visual contrasts.
- Pop Art-inspired Design
- Disruptive innovation opportunities present themselves in incorporating bold geometric patterns and neon colors into product branding for a modern and visually striking aesthetic.
- Shift to Visual Storytelling
- Disruptive innovation opportunities arise in moving away from traditional product information and focusing on creating a visual storyline to engage consumers.
Who This Affects Most
- Cosmetics
- Disruptive innovation opportunities exist in the cosmetics industry by exploring new, visually striking branding concepts inspired by modern art movements.
- Personal Care
- Disruptive innovation opportunities can be found in personal care industries by adopting minimalistic branding strategies and incorporating bold visual elements.
- Packaging Design
- Disruptive innovation opportunities emerge in the packaging design industry by leveraging pop art-inspired aesthetics and creating visually captivating product packaging.
