Canon has collaborated with Armstrong & Asociados ad agency in Santiago, Chile on this quirky ad to promote the image stabilizer feature in Canon cameras.
The ad communicates the effectiveness of the Canon image stabilizer by showing a mutant man using his three legs as a tripod while taking the picture.
So having a Canon camera translates to having a third leg. Weird but fun… And at least it conveys the message pretty well.
The creative team who worked on the ad includes photographer Colin Anderson, creative director Marcelo Quintana, art director Nicolás Fracchia, copywriter Philip Honeyman, and illustrator Ricardo Hitschfield.