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Expressive Candy Wrappers

Le Caramelle's Candy Packages Boast Boldly Personified Sweets

— March 29, 2016 — Lifestyle
Sabadì's collection of Le Caramelle treats come in vibrant candy packages that reflect the sweet nature of each product.

The candies are made with a very simple list of ingredients: cane sugar, orange blossom honey and essential oils. This leaves plenty of room to let each candy's flavor shine through by giving each one a personality. Stella, Isabella and Gisela are just a few of the chromatic candies that are brought to life with names and playfully illustrated forms. As well as emphasizing personification on the outer candy tins, Sabadì also includes facial features on each individual candy wrapper.

While many brands have found success with personified products, the style of Le Caramelle candies reminds of expressive emojis, which are sure to resonate with its young target audience.
Trend Themes
1. Expressive Packaging - Creating candy packages that reflect the personality and flavor of each product through expressive designs and personification.
2. Playful Branding - Using playful illustrations and facial features on candy wrappers to appeal to a young target audience.
3. Emotional Connection - Utilizing expressive emojis to create a deeper emotional connection with consumers.
Industry Implications
1. Food and Beverage - The food and beverage industry can implement expressive packaging and playful branding to enhance the consumer experience and differentiate their products.
2. Confectionery - Confectionery companies can adopt the trend of personifying their candies through expressive packaging, which can help create a stronger brand identity and appeal to younger consumers.
3. Design and Marketing - The design and marketing industry can explore the use of emojis and playful illustrations in packaging and branding to evoke emotions and connect with target audiences.
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