The Brain Project is a Canadian street art initiative that emphasizes the importance of brain health through the exhibition of creative works by talented artists and personalities. The project operates in support of Baycrest Health Sciences in Toronto and will run this summer from July 4th to August 31st. Exhibiting a wide range of works from 50 artists across the country, The Brain Project restructures the presentation format in its third installment. Instead of a 3D-style exhibition, the submitted Canadian street art will be two-dimensional and wall-mounted to create a mural with more creative possibilities for curatorial display.
The Brain Project does not only advocate for health and support local artists, however. It also raises funds for brain health and in 2018, it is aiming to surpass the $1 million+ that it has accumulated for each of its running years.