Campari, the famed liqueur, believes that "every cocktail tells a story," and the brand is taking that tenet literally with its 'Campari Red Diaries' campaign. The project is a journey through 12 short stories that chronicle the journeys of 14 different bartenders from around the world.
The marquis film in the 'Campari Red Diaries' series is called 'Killer in Red.' It was written by Italian screenwriter and director Paolo Sorrentino and stars Academy Award-nominated actor Clive Owen. The noir short film was inspired by the cocktail of the same name, and will be released on Campari's official YouTube page along with the 11 other stories in the series.
The full unveiling of the film and campaign will happen on January 24th, 2017.