Toyota's Camouflage Wrapping Paper is Being Sold for Charity in the UK
Justin Lam — December 20, 2018 — Autos
When Toyota's new Supra was unveiled, it sported a gorgeous new camouflage pattern, now the automotive brand has used the pattern to create camouflage wrapping paper. Unveiled by Toyota UK, only 500 sheets of this limited-edition wrapping paper will be released and will only be shipped to addresses in the UK. The camouflage wrapping paper itself takes on the slightly futuristic pattern and features swirly patterns of red, black, and white.
While the wrapping paper may seem like a strange thing for Toyota to release, the automaker is using the paper to further its charitable efforts. All the wrapping paper sold will go to benefit the Crisis at Christmas charity which aims to help the homeless throughout the UK. The paper is also fully recyclable, unlike some other fancy and glittery paper.
Image Credit: Toyota UK
While the wrapping paper may seem like a strange thing for Toyota to release, the automaker is using the paper to further its charitable efforts. All the wrapping paper sold will go to benefit the Crisis at Christmas charity which aims to help the homeless throughout the UK. The paper is also fully recyclable, unlike some other fancy and glittery paper.
Image Credit: Toyota UK
Trend Themes
1. Charitable Wrapping Paper - Creating limited-edition wrapping paper that supports a good cause could be a new trend for brands to consider.
2. Automotive-styled Wrapping Paper - Using automotive-inspired designs for wrapping paper could be a possible trend for automakers seeking to expand their brand beyond cars.
3. Eco-friendly Wrapping Paper - Promoting recyclable and environmentally-friendly wrapping paper could be a growing trend for companies looking to promote sustainability.
Industry Implications
1. Automotive Industry - Automakers can explore opportunities in creating new merchandise that incorporates their designs and promotes their brand.
2. Charity Industry - Collaborating with brands to create limited edition products to support charities could be an effective fundraising strategy for the charity industry.
3. Retail Industry - Incorporating eco-friendly products and creating partnerships with charities for social corporate responsibility could be the way to go for brands in the retail industry.
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