BAPE and adidas Launch the First CAMO adicolor Collection For FW18
References: bape & highsnobiety
Japanese streetwear imprint BAPE works in collaboration with sportswear label adidas on its first-ever collaborative CAMO adicolor series for the Fall/Winter 2018 season. The new range sees BAPE's iconic 1st CAMO design print all throughout the pieces. The series is comprised of track pants, matching track tops, and t-shirts -- all of which are offered in four tonal camo colorway options. There is a selection of either green, blue, black, and red, all of which boast the BAPE design print all over alongside co-branding details.
Some of the co-branded touches include adidas' signature trefoil logo, the three striped sleeves, and the APE HEAD motif by BAPE. The first BAPE x adidas CAMO adicolor collection will be available to shop beginning July 28th online.
Some of the co-branded touches include adidas' signature trefoil logo, the three striped sleeves, and the APE HEAD motif by BAPE. The first BAPE x adidas CAMO adicolor collection will be available to shop beginning July 28th online.
Trend Themes
1. Collaborative Streetwear Collections - The collaboration between BAPE and adidas showcases the trend of streetwear brands partnering with sportswear labels to create unique and attention-grabbing collections.
2. Iconic Print Designs - The use of BAPE's iconic 1st CAMO design print throughout the collection highlights the trend of incorporating recognizable and distinctive prints in fashion.
3. Tonal Camouflage Colorways - The four tonal camo colorway options in the collection reflect the trend of using different color variations within camouflage patterns to create vibrant and eye-catching designs.
Industry Implications
1. Streetwear - The collaboration between BAPE and adidas demonstrates the potential for streetwear brands to expand their reach and appeal by partnering with well-established sportswear labels.
2. Sportswear - The collaboration with BAPE allows adidas to tap into the streetwear market and offer consumers unique and highly sought-after designs.
3. Fashion Retail - The release of the BAPE x adidas CAMO adicolor collection presents an opportunity for fashion retailers to attract customers with limited edition, high-demand collaborative releases.
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