Swedish-Japanese surfer Sakae Patrick, indie rap group Warm Brew and American artist Tasya van Ree are just some of the familiar faces featured in Ugg's 'Real' campaign. The raw advertisement is centered around authenticity and features a group of Californians who are influencers within the arts community.
"Expressing the diversity, spirit and core values of the Ugg brand," this campaign replaces traditional models with musicians, visual artists, surfers and skateboarders who call California home. These influencers are not only relateable but also draw in a demographic of Millennials who are seeking products that fuse comfort with quality.
While it is best known for its signature sheepskin boots, the Ugg brand expands its offering to feature suede laced shoes, fur slides and slippers that are each showcased in this youthful and effortlessly cool campaign.
Californian Artist Campaigns
More Stats +/-
Influencer-Designed Eyewear Campaigns
LGBTQ Love Campaigns
Entrepreneurial Refugee Campaigns
Co-Branded Confection Campaigns
3D-Printed Sports Sunglasses
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.