Butternut Macaroni Meals

CeCe's Veggie Company is Introducing Heat-and-Eat Squash-Based Meal

There are countless single-serve macaroni and cheese meals that have been introduced for the utmost convenience but CeCe's Veggie Company is putting a better-for-you spin on this classic comfort meal with two new butternut macaroni products.

CeCe's Veggie Company offers a wide range of vegetable-based "noodles" that are spiralized and the newest additions to its line that are being shared at this year's Natural Products Expo East are butternut-based. The macaroni and cheese-like meals feature organic butternut squash that has been cut into elbow noodle-style shells and paired with organic cheddar cheese or a non-dairy, vegan-friendly cheese sauce alternative. These vegetable-based meals have the potential to be heated and enjoyed in a matter of minutes, with the brand helping to simplify mealtime by taking care of the time-consuming task of properly preparing vegetables.

Better-for-you Convenience Meals
There is a need for healthier variations of convenient meals to cater to the growing health-conscious market
Vegetable-based Meal Options
There is a potential market for more vegetable-based meal options as consumers seek healthier and more sustainable food choices
Simplification of Meal Preparation
There is a need for innovative meal solutions that simplify meal preparation without sacrificing nutrition

Where This Applies

Organic Foods
The organic food industry can benefit from the increasing demand for healthier, sustainable and convenient meal options
Plant-based Foods
There is an opportunity for the plant-based food industry to continue innovating with their products, moving beyond just meat alternatives and towards healthier and more sustainable meal options
Fast-casual Restaurants
Fast-casual restaurants can explore the potential of introducing healthier and more sustainable meal options to cater to the growing health-conscious market
SCORE
3.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 57%
Activity 34%
Freshness 8%