CeCe's Veggie Company is Introducing Heat-and-Eat Squash-Based Meal
Laura McQuarrie — September 13, 2018 — Lifestyle
References: cecesveggieco & nosh
There are countless single-serve macaroni and cheese meals that have been introduced for the utmost convenience but CeCe's Veggie Company is putting a better-for-you spin on this classic comfort meal with two new butternut macaroni products.
CeCe's Veggie Company offers a wide range of vegetable-based "noodles" that are spiralized and the newest additions to its line that are being shared at this year's Natural Products Expo East are butternut-based. The macaroni and cheese-like meals feature organic butternut squash that has been cut into elbow noodle-style shells and paired with organic cheddar cheese or a non-dairy, vegan-friendly cheese sauce alternative. These vegetable-based meals have the potential to be heated and enjoyed in a matter of minutes, with the brand helping to simplify mealtime by taking care of the time-consuming task of properly preparing vegetables.
CeCe's Veggie Company offers a wide range of vegetable-based "noodles" that are spiralized and the newest additions to its line that are being shared at this year's Natural Products Expo East are butternut-based. The macaroni and cheese-like meals feature organic butternut squash that has been cut into elbow noodle-style shells and paired with organic cheddar cheese or a non-dairy, vegan-friendly cheese sauce alternative. These vegetable-based meals have the potential to be heated and enjoyed in a matter of minutes, with the brand helping to simplify mealtime by taking care of the time-consuming task of properly preparing vegetables.
Trend Themes
1. Better-for-you Convenience Meals - There is a need for healthier variations of convenient meals to cater to the growing health-conscious market
2. Vegetable-based Meal Options - There is a potential market for more vegetable-based meal options as consumers seek healthier and more sustainable food choices
3. Simplification of Meal Preparation - There is a need for innovative meal solutions that simplify meal preparation without sacrificing nutrition
Industry Implications
1. Organic Foods - The organic food industry can benefit from the increasing demand for healthier, sustainable and convenient meal options
2. Plant-based Foods - There is an opportunity for the plant-based food industry to continue innovating with their products, moving beyond just meat alternatives and towards healthier and more sustainable meal options
3. Fast-casual Restaurants - Fast-casual restaurants can explore the potential of introducing healthier and more sustainable meal options to cater to the growing health-conscious market
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